Introduction

In this article - we will be going through the core fundamentals when it comes to optimising your LinkedIn profile.

(Psss! It’s not as complicated as many creators portrays it to be)

Key Chapters:

There are several components that makes a LinkedIn profile successful and attracts great prospects / partnerships / people.

These are some of the elements we will be going through:

1. Your Banner

2. Your Headline

3. Your Bio (“About” Section)

4. Featured Section

5. Experience

6. Final Touches

Step 1 - Banner

Many ways to create your headline.

It’s the first thing that people see  (after reading your headline) when they click on your profile.

The key is to keep it SIMPLE + PROFESSIONAL.

Some ways you can structure it:

1. Company + What you Do

2. Lead Magnet + Case Study 

3. Just what you provide 

4. Statistic → Relate to your Service

PRO TIP: Make sure that your profile pic matches your banner!

Step 2 - Headline

• Your ICP and what you do (*MUST*)

• Company (Optional)

• Type of content (Optional)

• Something Unique (Optional)

Step 3 - Bio

ALL bios no matter what style must convey:

• Pain point 

• Your Solution 

Also don’t be afraid to put any links. The key is to provide some kind of value and move the prospect down the pipeline smoothly.

Example Structure 1: (Professional approach)

Struggling with [PROBLEM 1], [PROBLEM 2] or [PROBLEM 3]?

You’re not alone.

[Continue driving your struggle narrative with personal experience]

But you have 2 options

1. Continue your current strategy and [Undesirable Outcomes]

-OR-

2. Work with us and [Dream Outcome]

At [Your Company], we focus on helping [Your Unique Solution - why you stand out from others + Offer]

We’ve worked with companies such as [Company X], [Company X] and brought them [Showcase Results].

[CTA - value doc / website / video for more details ]

Example Structure 2: (Narrative Approach - Best for AI / Software)

[Direct Address to your ICP + their problems]

There is a solution for this problem.

Here’s the main problem:

[Explaining the problem → their current approach, what results this leads to (time, money, fame…) → use an analogy to create tension and stimulate narrative]

The NEW way,

[Value 1] (Break down your core services → the benefits)

[Value 2]

[Step by step explain results this leads to, emphasis KPIs]

[Final Outcome]

At [Company Name], we help you [offer breakdown, core services]

[CTA]

Step 4 - Featured Section

It is absolutely recommended to feature 3-5 items.

This includes:

• Case Studies (Highly Recommended)

• Best Posts 

• Newsletter 

• Any Lead Magnets

• Link to Landing Page 

Step 5 - Experience

Sounds stupid to mention, but only mention experiences that are USEFUL towards your project right now. 

Step 6 - Final Touches

There are still a few things you need to be aware of.

• Your Banner + Your Profile Pic + Feature Thumbnail + Posts should be using similar color tones

• Turn on Creator Mode 

• Only select the best representatives of your “Top skills”  (mix of both soft and hard skills)

• Make sure optimise your company page as well (similar to your personal profile)

Some common questions I get:

1. Will LinkedIn Top Voice badge help?

Straight forward answer → No. People get the badge through contributing daily in writing LinkedIn article responses to LinkedIn’s AI generated post (Ideally a shiny object to help LinkedIn train their AI bot)

It may help indirectly / so slightly, but it is 100% not worth grinding everyday for 30-60 mins for at least a month writing contributions. If you want to keep the badge as well, you will still have to consistently write daily. 

2. Thoughts on adding emojis to Name, Headline, Content?

The main reason why people like myself use emojis at times is to try and stand out from other content.

It’s worth testing, but doesn’t really impact the profile overall.

Recommended Action:

Go through the article again → Implement all of the action and changes listed above → Enjoy having an optimised profile.

Until Next Time.

Bosco